A massive effort was ‘Cloudstreet’ the shoot, art, creative, publicity all the hard work really paid dividends.

Most Outstanding Off-Air Program Promotion
Awarded to the most creative and effective off-air program promotion for a single subscription TV program, series or event.

• Tim Winton’s Cloudstreet, showcase

Judges Comment: The off-air component for Cloudstreet went across a vast variety of mediums and touchpoints. It was a holistic campaign that achieved outstanding results. It had highly impactful creative.

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Most Outstanding Pr/Communications Campaign
Awarded to the most creative and effective stand-alone PR or Communications campaign to promote an Australian subscription TV channel, platform, program and/or drive subscription sales/subscriber retention.

• Tim Winton’s Cloudstreet, showcase

Judges Comment: Tim Winton’s Cloudstreet helped position STV as a leader in Australian high end production. It was a great campaign that used various storylines to deliver an impactful PR message.